What does it cost to make a video?

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What does it cost to make a video?

That’s a question we hear a lot. As much as we’d like to give our clients a straight answer, it’s a very difficult question because of all the variables. A question like “What does a video cost?” usually produces several more questions in response. What is the video about? Where will it be shot? Do you want to use professional talent? Where will it be shown? What is your time frame for having it completed? How long does it need to be?

Many clients think that a shorter video will be less expensive to produce. There’s an industry rule of thumb that says an average video costs $1,500 per finished minute. So that two minute “You Tube” style video should only cost 3K, right? Possibly. But it could cost a lot more depending on what you are trying to accomplish.

We recently completed editing¬† a video for Amway. The finished video was shown at an Achievers meeting (a big convention for top performers in the organization). The final piece was only two and a half minutes long. However, our client wanted to include shots of every piece of advertising, promotional material and sponsorship tie-in from the past year. In order to fit it all in the shots were less than a second and a half long. Often we used multiple layers of video to showcase various products and services. At the end it left the viewer breathless and thinking “Wow. That’s a lot of stuff that the corporation does for us.”¬† We spent over 50 hours just editing the project. That doesn’t include development time, music editing, or graphics production. Needless to say that $1,500 per minute average was shot right out the window.

So what does a video cost? I don’t know. What does a car cost?

Posted in: Information, Productions
About

Tom Scheidel has been involved in the media production business since the 1970's. He has worked at radio and TV stations, video production companies, and since 2000 has been the Chief Creative Officer of The Scheidel Group.

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